I’ve paid a certain amount of attention over the last year to the idea of SEO (search engine optimization) and page-rank, where it concerns webpages and blogs. I’m not particularly well versed in all the ins and outs of it, but I have to say, I’m not impressed by some of the voodoo that gets done in order to get a site or a blog up in the rankings.
We can all think of blogs that post a bikini shot or two every day. Tacky…
And the faith some folks put in “page-rank” is amazing. Case in point, the blog I just clicked on. When I visit my favorite blogs I often try a few of their weblog links. Always ready for a new blog to add to my bookmarks. I’m amazed by how many “ghost blogs” there are out there… just sitting there, doing nothing, no posts in months, obviously abandoned by their owners, who started them with all good intentions but quickly found that blogging is more of a commitment than they thought. Like the blog I just clicked on. No posts since December… of 2005. Only four months of archives, and probably fewer than 50 posts total. Google page-rank of 3… higher than many good currnet bloggers who post nearly every day.
Right. This highlights one of the weak spots in Google’s algorithm…longevity and a few incoming links from current sites (who are probably clueless that they’re linking to a nearly 2 year old zombie), and membership in one of those silly “net ring” thingies will still give you a page-rank higher than really deserved.
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